It has come to my attention that there is a gap of knowledge most local business owners have concerning how to achieve better Google rankings.  In an effort to help local business owners understand and become more competitive in gaining higher search engine rankings, I want to explain a few must do’s for almost every online business.  Especially for the hard working business owners who don’t have the time to take years of SEO (Search Engine Optimization) training.

1) What many online businesses fail to realize is to grow online customer traffic you must begin with a strategic plan of action. This plan always begins with researching how your online customers think.

You must understand what a potential buying customer might type into the search engines to find your product or service.

This is accomplished by doing keyword research. Knowing the keywords your customers use in searching for your products and services allows you to target those words and optimize your website to attract them and to rank highly in the search engines.

2) Quality VS Quantity – Many Businesses make the fatal mistake of going after large volumes of untargeted visitor traffic before understanding QUALITY (targeted visitors) must come before quantity. Having large numbers of visitors come to your site does nothing to your bottom line if they are not interested in what you have to offer.  It is far better to have 100 targeted hungry buyers come to your site who are looking for what you offer than 10,000 random visitors who will not buy anything.

When you look to increase your profit potential it is extremely important to make sure you optimize your website to rank for specific quality “buying keywords” which will have a better chance of ending in a sale for your business.

3) Every business which wants to grow must implement a continued plan for online growth. Merely setting up a website and doing nothing else will leave your business lost in an endless sea of other online businesses.  Your site cannot be found anywhere near the first or second page of the search engines. (Nearly 90% of all searchers do not go beyond the first page before trying a new search.)

It is crucial for any business with an online presence to have a continued online advertising plan. The plan should include on page and off page search engine optimization. This involves acquiring incoming links (back links) from authority sources within the same or similar markets of products or services as your own. The back links should come from a variety of blogs, articles directories, forum links, social media, video and more. Otherwise your hard work to gain rankings will be short lived with no lasting power.

In order to obtain high rankings for the most profitable keywords and stay on top you must develop a well thought out plan. You need to implement your plan to grow your rankings, earnings and become a major player in your line of business. Remember your competitors are forever reaching to grab a greater share of the targeted customer traffic, too.

Few business owners have the time to focus their attention in so many directions at once. How is it possible to expand without a degree in internet marketing, or spending hours sitting at your computer every week?

The solution to the problem is simple. Customer Explosion’s team of Search engine experts has designed several unique and flexible programs to help businesses get explosive results. The plans will increase targeted customer traffic and profitability over time. This approach allows owners to concentrate on what they do best, running the day to day activities of your business.

Our finely tuned regimen of continued monthly implementation has proven again and again to be the most effective strategy. The search engine’s reward you with higher rankings and allow you to dominate your competition. All our plans start with the essential process of keyword research to target quality buying keywords. We help you choose keywords which have a high probability of producing profitable sales and increasing traffic to your website.

For more information or to get started on our plans and services just click “SEO Services”. You can request a free website evaluation by filling out the simple sign-up form in the right hand column of CustomerExplosion.com.

Is your business focused on local customers or tourists?  When you are serving customers in your local community your business must be easy to find.  The worst feeling in the world is to have a great store, excellent products, and empty shopping carts.

Oklahoma City and the surrounding communities are a hot bed of business competition.  To be the leader in your market requires being found online.

Today shoppers do their research through Google.  They locate the best deals, find reviews, and locate businesses using Google Maps and Google Places.

They chat with friends about the best places to shop on Facebook and search for information about companies.

You cannot afford to sit back and hope customers walk through your door, you need to put yourself in front of them.

Google Places is an important portion of getting hands on shopping carts, merchandise in their hands, and your registers ringing.  Are you ready to be discovered?

Before leaping and setting up your own Google Places listing you need to know a few facts about your listing ranking highly on Google:

• Local Citations should be done before your Google Places.
• Local directory listings and backlinks are highly important.
• You should start including your business address and phone number in all online profiles to increase local optimization.

Those are just a tiny portion of the critical elements to take your Google Places listing from being on page 3 to being listed highly on page 1.  Your Google Places listing plays a powerful role in increasing your website rankings, too.

This is one listing on the internet you should do with great forethought and care to get the highest advantages for your business.